Tag Archives: sustainable

Four Steps to Go Green Like eBay – Starting With Employees

In a recent interview, Annie Lesroart of eBay , shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you? by Chris Jarvis , Senior Consultant for Realized Worth, Follow Chris on Twitter @RealizedWorth The change began over pizza and soda. A group of employees from a company known for its innovation and leadership could not help but notice the irony of the styrofoam cups in their hands. Turns out that styrofoam constitutes as much as 30% of landfills worldwide . A discussion ensued around what it means to be green, each of the employees deciding something had to be done. Without approval, mission or mandate, and with very modest ambitions, these employees formed the “ Green Team. ” Their first endeavor? Eliminate styrofoam cups from the break room. From this modest beginning, the eBay Green Team has grown to include more than 2,300 employees in 23 countries. As a recent judge on a panel for the 2010 JustMeans Social Innovation Award, I had the privilege of reviewing the eBay Green Team’s application. Not surprisingly, the Green Team won the award for ‘Best Employee Engagement Strategy’ – and show no signs of slowing down. Take a look at the website to see just how impressive their work is: http://www.ebaygreenteam.com/green-at-ebay Recently, at the Ceres 2010 conference in Boston, I enjoyed a fascinating conversation with eBay’s Annie Lescroart about the project. She outlined four key steps that enabled the eBay Green Team to succeed. I recommend these steps to any group of employees wanting to see their company become more green and sustainable. Just Do It The group of forty employees who decided to take action didn’t wait for permission. They determined the steps that could demonstrate their easy ability to go green and allowed the program to grow itself. Look For Quick and Easy Wins Lescroart said that after an handful of initial successful projects, the company was open to bigger projects. Recently, with the leadership of the eBay Green Team , eBay has constructed the largest solar panel in San Jose, CA. It is San Jose’s largest with some 3248 panels. Make The Business Case At some point, the Green Team needed to demonstrate that going green and buying solar panels made business sense. At that stage, the executive level leadership was able to support the effort and fund the program with proof in hand. And remember it’s far more convincing when you make the case on both an emotional and rational leve l. Using only numbers won’t convince anyone to change; using only a great story won’t offer clear direction. You need both. For more about how to help change happen, read Switch .  [ See The Business Case for Environmental and Sustainability Employee Education ] Tie It To Core Values eBay prides itself on innovation and creativity. The company also has a strong sense of the inherent ‘goodness’ of their people and the need to allow everyone in the company to contribute in meaningful ways. The Green Team built their approach utilizing these values and before long the CEO was challenging all 15,000 employees to submit more ideas on how to make eBay a greater company. The Outcome So Far Has Been Pretty Substantial: 8,200 lbs of e-waste collected at SJ e-recycling drive in May 2009 Employees in North America rode over 3,500 miles during Bike to Work Week in May 2009 650 kW San Jose solar array takes 18% of our energy consumption at that campus off the grid; green building features at same site deliver energy savings of approx. 39%, smart irrigation system expected to save at least 8 million gallons of water, or 25-35% of the building’s irrigation needs – all innovations and impacts directly attributable to Green Team actions. Supporting a Net Metering bill that was signed into law in Utah; the bill allows businesses and residences to sell excess power generated from reusable resources back to the local utility. In addition, the eBay Green Team has looked for ways to influence their community of buyers and sellers (over 90 million strong) towards similar activities. One key strategy has been social media. Utilizing Facebook (3,079 fans), Twitter (3,000 followers) and, of course, eBay (110,000 Green Team members), the message to “buy, sell and think green every day” continues to gain momentum. What do you think? We’d love to hear from you. Email Chris at chrisjarvis@realizedworth.com Continue reading

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How Sustainable is “Green Building”?

While the terms green and sustainable are often used interchangeably, not all green building techniques are sustainable. Green building encourages the reduction of harmful impacts that buildings have on the environment and their occupants while focusing on environmental sustainability, but does not necessitate truly sustainable practices. While sustainable strategies stipulate the conservation, or preservation, of resources and require the reconciliation of all economic, social, and environmental demands.   There is a need for the establishment of a framework that encourages economic, social, and environmental sustainability for green buildings. by Jed Peterson , Project Designer , Allard Ward Architects, LLC Recently, through a post on a green building community forum, an interesting viewpoint regarding the definitions of green building and sustainability emerged. The poster asserted that what passes for green is almost never even close to sustainable. I would like to take this opportunity to evaluate this statement, these terms, and their connotations in the context of residential design and construction. Establishing Definitions A United Nations commission stated that sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Obviously, this is a broad spectrum definition and leaves room for interpretation and refinement. A more utilitarian definition implies that sustainability relates to a method of harvesting or using a resource so that the resource is not depleted or permanently damaged – simply defined as resource conservation. According to the U.S. Environmental Agency (EPA), green building is the practice of creating structures and using processes that are environmentally responsible and resource-efficient throughout a building’s life-cycle from siting to design, construction, operation, maintenance, renovation and deconstruction. Many other widely accepted definitions adopt basic tenets to define green building as a system that is fundamentally centered on specific concepts: energy efficiency, resource efficiency, durability, indoor environmental quality, water conservation, and site development. Evaluation of Correlation Often used interchangeably, the terms green and sustainable are, in fact, not synonymous; all green building techniques are not sustainable, but all sustainable initiatives are inherently green. Green building encourages the reduction of harmful impacts that buildings have on the environment and their occupants while focusing on environmental sustainability, but does not necessitate truly sustainable practices. Sustainable strategies stipulate the conservation, or preservation, of resources and require the reconciliation of all economic, social, and environmental demands. Net Gain Approach In my opinion, it is appropriate to say that green solutions, as defined by current practices, attempt to contribute to a sustainable system. For example, the popularity of spray-applied polyurethane foam (SPF) has dramatically increased and it is now regularly specified by architects, green builders, and consultants and accepted by the majority of the current green building certification programs as a sensible green solution. Understandably, the increased energy-efficiency and thermal and air sealing characteristics are seen to outweigh the environmental effects that result from the high embodied energy required to manufacture the product, the effect of petrochemicals that are most commonly associated with SPF, the global warming potential (GWP) of many of the blowing agents, and the potential for off-gassing. By comparing the GWP and the embodied energy used to manufacture and apply the product with that of the energy saved as a result of the calculated energy use reduction, it is feasible that an environmental payback period could be established. In many senses of the definition, SPF is a green material; however, regardless of the payback period, sustainability might be a hard sell. In many cases, the effectiveness and validity of green solutions seem to be evaluated in reference to the desired objective – energy-efficiency, durability, occupant comfort, resource efficiency, for instance. The industry often takes a net gain approach or simply settles for a solution that is “better that conventional methods” instead of evaluating each solution based on its comprehensive merit. This is not to say that, as an industry, we will ever truly reach total sustainability, but every opportunity to make each green practice holistically sustainable should be pursued. Misguided Focus In order for green to approach sustainability, the focus of the industry must be realigned to respond to the areas with the highest potential for environment degradation associated with the built environment and to embrace the preservation and adaptive reuse of existing structures. It must be understood that building a sustainable home – considering initial embodied energy, operational energy, resource consumption, land consumption, and so on – in the current production oriented environment is not only very uncommon, but also relatively impractical; although, rethinking the way that homes are designed and constructed and incorporating green strategies is very feasible from an economic and environmental perspective. The impending challenge is addressing the areas that will provide the largest impact. As quoted by Martin Holladay from Green Building Advisor, Stephen Thwaites writes that “over the first 50 years, the initial embodied energy is less than 1/12 of the operating energy.” This statistic provides very little obscurity regarding where the focus must be placed – and no, it’s not on the most environmentally friendly countertop or flooring. We must focus on the operational energy use of our homes: first, by siting our buildings and establishing passive solar strategies, then by improving building enclosure efficiencies, eliminating mechanical inefficiencies, and reducing consumption. From a development standpoint, the most sustainable option is to preserve, renovate, and reuse existing structures, especially those of historic significance. Not only does this process reduce energy consumption and waste generated from demolition, but it also maximizes the use of existing materials and infrastructure, engages the local workforce, and preserves the character and craftsmanship of earlier eras. By utilizing one of the most abundant and commonsense renewable resources, existing buildings, the focus can then be shifted from construction-oriented green approaches to performance improvements and the control of the operational energy usage of existing buildings, with their initial embodied energy still very much intact. Beyond the Environment Preserving our heritage and encouraging a vibrant future – architecturally, culturally, and environmentally – is fundamental to the pursuit of social sustainability. The green movement must strive to not only enable an environmentally sustainable future, but also to preserve and create places that inspire the cultivation of economic, cultural, and social endeavors. Energy retrofits and high performance homes provide an opportunity for tradespeople and homeowners to directly and indirectly stimulate local economies, have the ability to provide a sense of accomplishment and togetherness in the approach of a common goal, and promote civic, cultural, and economic development in affected areas. In Conclusion Green signifies an effort to be sustainable. We must first establish environmental priorities for each project and then extend those efforts into a framework that encourages economic, social, and environmental sustainability. As consumers, designers, builders, and consultants, it should be our goal to identify, evaluate, and embrace all legitimate green applications in an attempt to facilitate a transformation into a more sustainable future. In my opinion, what you call it isn’t important; any effort to reduce negative impacts on the environment, communities, and society, in general, through design and construction should be embraced – green or sustainable. Continue reading

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Michael Renner, Green Jobs 1

Michael Renner, Worldwatch Institute: Although some jobs will be lost, a more sustainable economy tends to be more labor-intensive, so more jobs will be gained; and almost all workplaces will gradually change in subtle ways. This is an excerpt from a Carnegie Council talk on September 30, 2008 Continue reading

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Green Careers: Sustainable Agriculture (clip)

Sustainable agriculture strives to produce food in a way that maintains the health of the land, protects the people who work it, and benefits those who enjoy its abundance. This program provides an inside look at an organic farm and an organic retail store and discusses the day-to-day challenges and rewards of working in this field. Organic farming includes a wide range of jobs in production, marketing and distribution Continue reading

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